A visual road-trip through" Mexico and the unstoppable human spirit.
— PATRICK FARRELL, Pulitzer Prize-winning photographer
THE HISTORY
VOCHO AS A GUIDE
For five years, Rodrigo Gaya Villar traveled the streets of Mexico City and its mountain villages in search of the "vocho": the Volkswagen Beetle that became one of Mexico's most enduring symbols.
The VW Beetles—and the "Beetle enthusiasts" who preserve them—become the vehicle through which Gaya rediscovers her ancestral land. Along the way, she learns how this German car, with its sixty-year history, transformed Mexico's trajectory by offering a simple and affordable means of transportation.
The result is an anthropological study of a country, its people, and the car that became their mascot.
CHOOSE YOUR EDITION
TWO VERSIONS
ONE HISTORY
Preorders ship the week of April 27, 2026. Complimentary domestic shipping.
A photobook for everyone."
Patrick Farrell
Pulitzer Prize Winner, Breaking News Photography 2009
"A visual road trip through Mexico and the unstoppable human spirit."
Larry Chen
Author of Life At Shutter Speed
"Gaya Villar seamlessly integrates each vehicle and tells a story with every photograph. It's not always about the car, which is what makes Vochos Unidos so warm and relatable."
Victoria Scott
Author of We Deserve This
"Much more than an automotive photography book, *Vochos Unidos* is a beautifully affectionate portrait of both the Beetle and Mexico."
Kevin McCauley
Author of Waiting for the Sun to Come Down
"Through a camera and his creative eye, Rodrigo Gaya Villar investigates Volkswagen Beetles known as vochos from every imaginable perspective. In the process, he shows us joy, freedom, strife, and the pulse of megacity living. Across hundreds of beautiful photographs of this automotive icon, Vochos Unidos depicts humanity itself."
Detalles del Libro
Title
Author
Publisher
Format
Dimensions
Pages
Languages
ISBN (Standard)
ISBN (Limited)
Release
Printing
Vochos Unidos
Rodrigo Gaya Villar
Carrara Media
Hardcover
9.0 × 11.5 in
306
Spanish & English
979-8-9916226-9-1
978-1-9712710-0-2
April 27, 2026
100% made in Mexico
El AUTOR
Rodrigo Gaya Villar
Rodrigo Gaya Villar b 1987 is a Mexican American photographer based in Miami, whose work encompasses documentary, editorial, event and art reproduction photography.
Vochos Unidos is their first published collection, the result of five years of urban exploration in search of the VW spirit of Mexico.
ARTWORK
Your exclusive opportunity to purchase artwork from the Vochos Unidos project. All sales via KDR Gallery, MIAMI FL.
© 2026 Rodrigo Gaya Villar / Gayaman Visual Studio, LLC rodrigogaya.com · carrarabooks.com · @vochosunidos Published by Carrara Media